North American organisation Tempo Storm has unveiled a partnership with organic personal care brand Dr. Squatch.
The deal is said to give the gaming community an increased awareness to sustainable and natural personal care products.
Dr. Squatch joining forces with Tempo Storm is one of the company’s first forays into esports. To celebrate the partnership, the two parties have joined forces to offer Dr. Squatch customers a 20 percent discount on its products.
Ryan Turner, Senior Partnerships and Marketing Manager at Tempo Storm, spoke on the deal in a release: “It was really important to us to collaborate with a sustainable and all-natural company like Dr. Squatch during a time of such uncertainty and stress for people all over the world. We want gamers to take care of themselves and we see this partnership as a way to help to ensure that our community has access to products that make them look and feel good every day.”
Dr. Squatch joins PC hardware manufacturer NVIDIA and apparel company Meta Threads as a partner of the organisation.
Jack Haldrup, Founder and CEO of Dr. Squatch, also commented: “Launching our partnership with Tempo Storm to bring our products to a whole new industry is a thrill. We couldn’t have asked for a more value-aligned company to be our first esports partner, and we’re optimistic that gamers around the world will love Dr. Squatch products!”
Esports Insider says: The stereotype of gamers being unhygienic is slowly becoming outdated with various health and lifestyle brands entering the industry to spread the importance of a healthy lifestyle for gamers. If executed correctly, this deal could prove to be fruitful for both parties.