Spanish organisation Team Heretics has announced a partnership with online food ordering and delivery platform Uber Eats.
The organisation previously launched the code ‘HERETICS75’ to grant its fans with a 75 percent discount on their first order and, evidently, the initiative was successful.
Moving forward, Uber Eats will act as an official sponsor of Team Heretics in an attempt to make itself commonplace in the esports industry. It has launched the code ‘HERETICS40’ for a 40 percent discount on orders over €15 (£13.73).
Pablo Canosa, Commercial Director of Team Heretics, commented on the deal in a release, which ESI has translated: “This new alliance with Uber Eats strengthens the steps we are taking at the club to offer better advantages and increase the feeling of belonging with our fans. The content that we will be launching is fun and with a lot of arrival because we cannot forget that we spent a lot of time in front of a screen playing.”
Marta Anadón, General Director of Uber Eats in Spain, added: “We are delighted to join Team Heretics in this new collaboration to bring a better selection of restaurants to fans and esports players, so they can enjoy [their] favourite dishes through Uber Eats in the more than 150 Spanish cities where we’re present.”
Esports Insider says: It’s good to see that the initial activation was successful enough to encourage Uber Eats to stay involved with the organisation. With KFC also being a partner of Team Heretics, it’d be really interesting to see a three-way collaboration in the future.