Danish gaming peripherals manufacturer SteelSeries has been named the exclusive headset partner of South Korean organisation T1 Entertainment & Sports.
The deal will see the manufacturer provide its Arctics Prime headset to all of T1’s teams.
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T1 currently fields rosters in PlayerUnknown’s Battlegrounds, VALORANT, Dota 2, Rainbow Six, and League of Legends. The latter recently qualified for the 2021 League of Legends World Championship, which is now taking place in Europe.
Joe Marsh, CEO of T1, spoke on the deal in a release: “I am excited to announce SteelSeries as one of our new partners. Through this partnership, our players and streamers will be wearing some of the best headsets in the world. It is always great to team with a legendary endemic partner, and I look forward to the synergy between T1 and SteelSeries.”
The peripherals manufacturer joins the likes of Nike, BMW, Red Bull, Twitch, and Samsung Odyssey in T1’s ever-expanding roster. As for SteelSeries, the peripherals firm’s partners include SpaceStation Gaming, FaZe Clan, and OG Esports as a partner.
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Ehtisham Rabbani, CEO of SteelSeries, also commented: “Our goal is to continually innovate and design industry-defining, award-winning hardware and software, align with best-in-class esports teams and continue to help shape the future of professional gaming.
“SteelSeries and T1 both have a long and storied history in esports, so it’s an honor and a privilege to partner with like-minded organisations.”
Esports Insider says: Peripheral deals of this nature are nothing out of the ordinary within the esports industry. For both parties involved, the deal marks two impressive additions to portfolios already containing a range of recognisable brands.
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