PUBG Mobile Pro League South Asia shakes things up with Mountain Dew
PUBG Mobile Pro League (PMPL) South Asia is set to relaunch alongside a partnership with soft drink brand Mountain Dew.
Competition is scheduled from May 22nd to June 14th after all PMPL tournaments were suspended earlier this year due to the spread of COVID-19.
The deal sees Mountain Dew, a brand of PepsiCo, become a “platinum sponsor” of the league, with the Mountain Dew logo prominently featuring on newly-released PMPL South Asia branding.
Naseeb Puri, Director of Marketing, Mountain Dew at PepsiCo India, stated in a release: “We are delighted to partner with PUBG MOBILE Esports Program for its 2020 PUBG MOBILE Pro League South Asia. Mountain Dew has been a part of the esports journey for many years now & we recognize the potential of mobile gaming and esports in India.
Mobile esports are truly open to everyone which is why PUBG MOBILE is such an ideal partner. We’re inspired by the passion of this community and look forward to continuing to fuel this ever-growing ecosystem.”
Mountain Dew is an active sponsor within gaming and esports, and its gaming performance brand MTN DEW AMP GAME FUEL has forged partnerships with the likes of ESL, Immortals Gaming Club, and ELC Gaming within the last year.
James Yang, Director of PUBG MOBILE Global Esports at Tencent Games, also commented on the deal: “We are very pleased to partner with Mountain Dew and PepsiCo on PMPL South Asia. Mountain Dew is amongst the most iconic brands in India & worldwide; it has been a part of the gaming & esports community for years, and is a beverage that’s loved by gamers worldwide. We are sure with the synergies that we share, this partnership will stretch the reach of the Pro League, and create excitement with the fans of both PUBG MOBILE and Mountain Dew.”
Esports Insider says: After initially being halted by the spread of the new coronavirus, it’s good to see PMPL South Asia bounce back with a strong sponsor and a new schedule.