November 24, 2020

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Neosurf seeks global expansion in esports with ESE Entertainment deal

Online payment provider Neosurf has signed a deal with ESE Entertainment to expand its efforts...

Online payment provider Neosurf has signed a deal with ESE Entertainment to expand its efforts in esports on a global scale.

It has renewed its deal with Portuguese organisation K1CK Esports Club for the remainder of 2020, which is part of ESE Entertainment’s portfolio, as a result of the agreement.

Credit: ESE Entertainment, Neosurf

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Through the extension with K1CK Esports Club and the new deal with its parent company, Neosurf will remain as the title sponsor of the organisation’s League of Legends team. The roster competes in Ultraliga, a competition that’s part of the European Regional League network devised by Riot Games.

Konrad Wasiela, CEO of ESE Entertainment, spoke on the agreement: “First and foremost, Neosurf understands esports and gaming on a global scale. Their dedication to long term sustainable growth and excellence mirrors our core corporate values at ESE. We are thrilled to have Neosurf as the title sponsors to our League of Legends team K1CK. We can’t wait to unveil our future collaborations and business ventures we have planned with Neosurf.”

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Neosurf has already established itself across multiple regions in esports through a number of partnerships. It has deals in place with British organisation Excel Esports, Australian ownership group Esports High Performance Centre, and Riot Games’ Oceanic Pro League. It first established its relationship with K1CK Esports Club in January of this year.

Andrea McGeachin, CCO of Neosurf, added: “The agreement with ESE Entertainment is an important step for Neosurf in building on our global expansion plans. Our sponsorship of K1CK Esports Club in Portugal and Poland has proved to be very successful and establishing a closer relationship with the overall ESE group is a logical move for us. We very much look forward to working with Konrad and his team as we move forward.”

Disclaimer: This piece is sponsored by ESE Entertainment