September 25, 2020

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Are people who control the game

Ukrainian esports organisation Natus Vincere has partnered with Chinese streaming service HUYA. The streaming agreement will see...

Ukrainian esports organisation Natus Vincere has partnered with Chinese streaming service HUYA.

The streaming agreement will see the organisation’s CS:GO player streams broadcast to Chinese audiences for the next two years.

Credit: Natus Vincere

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Details of the two-year agreement include Natus Vincere’s main CS:GO roster of Egor “flamie” Vasilyev, Aleksandr “s1mple” Kostyliev, Denis “electronic” Sharipov, Kirill “Boombl4” Mikhailov, and Ilya “Perfecto” Zalutskiy broadcasting their streams on HUYA.

Na’Vi Junior players Alexey “Topa” Topchienko and Eugene “Aunkere” Karyat will also broadcast on the platform as part of the deal.


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Yevhen Zolotarov, CEO of Natus Vincere, commented on the deal in a release: “The negotiations with HUYA started a long time ago and I am glad that today they were completed. We are starting a partnership that will allow Na’Vi to reach the largest and, more importantly, the most active audience in the world. It’s great that Na’Vi is getting closer and becomes more open to the Asian fans of our club.”

Esports Insider says: Access to the Chinese market is important for any esports organisation looking to increase their presence in Asia. Partnering with HUYA gives Natus Vincere the access they wouldn’t otherwise have with Twitch being banned in China. While the financial terms of the deal haven’t been disclosed, securing a two-year deal is great for locking in a relatively solid revenue stream. 

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