Esports tournament organiser ESL Gaming has entered into a partnership with cryptocurrency platform Coinbase.
The deal will see the platform become the official crypto exchange partner for ‘key ESL events’ for the remainder of 2021 and 2022.
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The collaboration will see both entities work together on ‘unique integrations’ that will appear across social media, digital media, and a range of other content. Alongside the integrations, Coinbase will support ESL’s Pro Tour circuits for CS:GO, StarCraft II, and Warcraft III.
Eli McCarrel, Director of Global Brand Partnerships at ESL Gaming, commented on the deal in a release: “This is a partnership between two like-minded companies at the forefront of technology and innovation. We look forward to bringing Coinbase into the ESL family and integrating them into future ESL initiatives. This is an industry-shifting partnership and we couldn’t be more excited for what’s ahead.”
2021 has certainly been productive for Coinbase. In April, the platform secured partnerships with CS:GO tournament circuit BLAST Premier and North American esports organisation Evil Geniuses.
The year has also proven to be fruitful for ESL. Last month, the tournament organiser inked a deal with energy drink brand Monster Energy. Moreover, ESL also announced a partnership with Shopify in May 2021.
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Eryn Alexander, Brand Director at Coinbase, added: “In its early days, few people foresaw the potential of esports becoming the vibrant and robust thing it is today. We believe the crypto-economy is on a similar trajectory, and we’re thrilled to find partners like ESL who share our sense of foresight and optimism.”
Esports Insider says: Coinbase is continuing to expand in Cryptocurrency and the esports industry, so joining forces with ESL is a huge deal for both parties. For ESL, the partnership is yet another impressive addition to its roster of partners that already contains some notable non-endemic brands.
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