Finnish organisation ENCE has announced that it has extended its partnership with Swedish telecommunications company Telia.
The collaboration initially began in 2017 and was set to expire this year before both parties agreed to keep it alive through 2022.
The Finnish organisation currently fields rosters in Counter-Strike: Global Offensive, PlayerUnknown’s Battlegrounds, StarCraft II, and League of Legends; it recently entered the Northern League of Legends Championship in which Telia is a partner.
Mika Kuusisto, CEO of ENCE, discussed the extension in a release: “Telia is one of the most long standing partners of ENCE, who have had a significant role in molding a Finnish success story towards global heights, but also bringing gaming culture in Finland forward in huge leaps. Signing a two-year continuation is a great milestone, which helps grow ENCE today and tomorrow in an always evolving esports industry.”
Alongside partnering the NLC, Telia will be running the eFutisliiga – a competition devised by Finnish football esports league Veikkausliiga. The telco company remains on ENCE’s roster of partners, which also includes Red Bull, Logitech G, ASUS, Wolt, noblechairs, Jimm’s, Bitfactor, and NitroCasino.
Niklas Segercrantz, Commercial Manager for Esports at Telia, also commented: “We at Telia have wanted to be a part of building the Finnish competitive gaming culture from the very beginning and to enable Finland’s best in “Rise to the top” spirit. It has been our pleasure to follow ENCE’s rise ever since the beginning of our partnership. Continuing together felt natural, we feel that together we can bring gaming to an even wider audience.”
Esports Insider says: After a seemingly-successful collaboration for the past three years, it’s nice to see that the parties have renewed for two more years. Telia’s been cementing its presence in esports as of late so this extension isn’t a huge shock to us, but it’s still encouraging to see.